Meet the President
Ms. Asusena Reséndiz takes pride in being a first generation born American citizen of an immigrant family from San Luís Potosí, México. Born outside of her beloved hometown of
Petersburg, a small-town farm community in West Texas, Asusena truly understands the value of being a part of a close-knit community.A graduate of Texas Tech University and a product of the T.T.U. Upward Bound Program, Asusena was a consecutive two-term President of Sigma Delta Pi Hispanic Honor Society, an active member of A.E.L.A. (Asociación Estudiantil de Latinos Americanos) and T.T.U. Spanish Theater. She has a strong background in linguistics and holds a true understanding of the level of dedication it takes to operate a small business. She attributes her dedicated work ethic and strong understanding of small business to her entrepreneur parents, Juan and Cipriana Reséndiz. They showed her and her five siblings the importance of working towards the American dream while staying true to their culture.
Asusena is proficient in three different languages (English, Spanish and Portuguese) and has dedicated much of her time to serving the underprivileged in her community. Thanks to the USHCC Foundation Institute, she has obtained certifications in Nonprofit Management, Nonprofit Board Governance, Nonprofit Leadership Growth, Personal and Organizational Branding and Nonprofit Lobbying and Advocacy through the University of Notre Dame Mendoza College of Business. She also holds proven experience in private sector management, economic development marketing, strategic planning and specialized event planning.
Asusena's most recent major accomplishment was taking the stage to accept the coveted 2011 National Small Chamber of the Year Award at the 32nd Annual United States Hispanic Chamber of Commerce National Convention in Miami Beach, Florida.
Committed to her love for the small business industry, Asusena is honored to represent the Irving Hispanic Chamber of Commerce and looks forward to utilizing her leadership skills to contribute to the future success of the organization and her community.
